Companies used to send messages to people about their products or services and people were only exposed to what companies wanted them to know, but gone are those days. Digital media is so pervasive that consumers have access to information any time and any place they want it. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And, they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
Digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
IT Caliber helps companies put together a digital strategy, every company needs one to -
Maintain and/or gain market share
You will loose out to competition if you're not devoting enough resources to digital marketing or you're using an ad-hoc approach with no clearly defined strategies.
Know online customers well
For your business you need more than Google Analytics, they will only tell you volumes not sentiment. Several online marketing techniques need to be employed to get to your customers up close.
IT Caliber’s digital marketing team, with their in-depth market insights, reporting and qualitative analysis, leverages client data to gain excellent results for the company. Keeping you ahead of the competition and satisfy your customers is only our primary goal.
Our digital marketing also caters to Search engine optimization (SEO) and pay per click (PPC) advertising. We also specialize in user experience and user interface design.