Marketing Intelligence
Market Intelligence is the capturing of information relevant to a company's markets. Also includes dissemination of information that is relevant to the market segments your company participates, or wishes to participate in. Gathering marketing intelligence is mandatory, to put in right steps for digital marketing and advertisements.
Several activities make up marketing intelligence like –
- Product Intelligence
- Competitor intelligence
- Social intelligence
Social Intelligence
Marketing and advertisement have undergone transformation in most recent years and one of the predominant reason for that is the explosion of Social media. Tracking your product on social media platforms, such as who is talking about you and how it is vital to increase your customer base as well as improve the product quality. With significant population only using digital media and expected to grow, investing on gathering social intelligence is taking priority with companies. At a high level, social intelligence is collecting huge data, filtering data pertaining to your products and services, analyzing that data to find patterns and actionable insights.
It is a combination of company’s social media savviness, new age marketing techniques and the ability to understand and analyze the data. With our broad understanding, IT Caliber can help in all these areas. With unmatched analytical skills and vast experience with technology platforms, IT Caliber is well placed to execute social intelligence initiatives for businesses from end-to-end.